Essentials of Marketing
by E. Jerome Mccarthy, William Perreault, Joseph Cannon
Essentials of Marketing offers an accessible introduction to the field for students and readers seeking a solid foundation. Authored by E. Jerome McCarthy, William Perreault, and Joseph Cannon, it presents core marketing knowledge in a clear, approachable format suitable for beginning study.
About This Book
Essentials of Marketing provides an introductory foundation in marketing for students and general readers.
Written by E. Jerome McCarthy, William Perreault, and Joseph Cannon, the book focuses on core marketing knowledge.
Its straightforward title and presentation make it suitable for readers seeking an accessible overview of the field.
This is a practical starting point for studying marketing concepts and building familiarity with the discipline.
Reviews
No reviews yet. Be the first to review this book!