Marketing Books

2701 books

Managing Brand Equity: Capitalizing on the Value of a Brand Name

David A. Aaker

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Managing Brands (Strategic Marketing Management Book 11)

Managing Brands (Strategic Marketing Management Book 11)

Alexander Chernev

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Managing Customers As Investments: The Strategic Value Of Customers In The Long Run

Managing Customers As Investments: The Strategic Value Of Customers In The Long Run

Sunil Gupta Donald R. Lehmann

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MANAGING MARKETING IN 21ST CENTURY-B+W

MANAGING MARKETING IN 21ST CENTURY-B+W

Noel Capon

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Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)

Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Mar…

Nigel Piercy Martin Evans

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Managing the Customer Experience

Managing the Customer Experience

Alexander Chernev

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Manufactured Scarcity: How Brands Weaponize the Grey Market to Drive Unprecedented Hype

Manufactured Scarcity: How Brands Weaponize the Grey Market to Drive Unpreceden…

Mike M. Cothran

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MARCELLO ASCANI PODCAST

MARCELLO ASCANI PODCAST

Onepodcast

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Market - 4e édition: Fondements et méthodes des recherches en marketing (French Edition)

Market - 4e édition: Fondements et méthodes des recherches en marketing (French…

Yves Evrard Nice Elyette Roux

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Market Research in Practice: An Introduction to Gaining Greater Market Insight

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Matthew Harrison Julia Cupman Oliver Truman Paul Hague

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Market Research in Practice: An Introduction to Gaining Greater Market Insight

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Paul Hague

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Market to Anybody: How to Reach Diverse Audiences and Make Them Loyal Fans

Market to Anybody: How to Reach Diverse Audiences and Make Them Loyal Fans

Chanelle R. Yarber

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Marketers Are From Mars, Consumers Are From New Jersey

Marketers Are From Mars, Consumers Are From New Jersey

Bob Hoffman

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Marketing

Marketing

Michael Levy Dhruv Grewal

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Marketing

Marketing

Roger Kerin Steven Hartley William Rudelius

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Marketing

Marketing

Roger Kerin Steven Hartley William Rudelius

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Marketing

Marketing

William Pride O. C. Ferrell

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Marketing

Marketing

Michael Levy Dhruv Grewal

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Marketing

Marketing

Charles W. Lamb Joe F. Hair Carl Mcdaniel

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Marketing

Marketing

Michael Levy Dhruv Grewal Professor

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Marketing

Marketing

Dhruv Grewal And Michael Levy

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Marketing

Marketing

William Rudelius Roger A. Kerin Steven W. Hartley

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Marketing

Marketing

Michael Levy Dhruv Grewal

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Marketing

Marketing

Roger A. Kerin Steven W. Hartley

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