Marketing
I will be using this book for:
10 total votes
Related blog posts
Log in to remove ads

Marketing

by Roger A. Kerin, Steven W. Hartley

Business Education Marketing
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Marketing by Roger A. Kerin and Steven W. Hartley provides a focused introduction to the field. Suitable for students, professionals, and readers seeking foundational knowledge, this title offers an accessible starting point for exploring marketing concepts, terminology, and practice.

ISBN-13 9781260260366 ASIN 1260260364 Views 162 Publisher McGraw Hill Year 2020 Edition 15 Format Hardcover Product Group Book Pages 752 Created August 27, 2026 Updated October 02, 2026
About This Book

Marketing presents a focused resource on the subject of marketing by Roger A. Kerin and Steven W. Hartley.

Designed for readers exploring marketing, it provides a foundation for engaging with the field and its terminology.

This book may suit students, professionals, and general readers looking for an organized introduction to marketing.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
10 total votes