Managing the Customer Experience
Managing the Customer Experience examines customer experience from a business and management perspective. It is a useful resource for professionals, students, and general readers interested in customer-centered organizations, marketing strategy, and the ways businesses approach interactions with the people they serve.
About This Book
Managing the Customer Experience focuses on the business practice of shaping and overseeing customer interactions.
The book is suited to readers exploring customer experience as part of management, marketing, and organizational decision-making.
It provides a concise resource for professionals, students, and others seeking a broader understanding of customer-centered business practices.
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