Marketing

by Roger Kerin, Steven Hartley, William Rudelius

Business Marketing

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Marketing, by Roger Kerin, Steven Hartley, and William Rudelius, offers a business-centered introduction to the field. Suitable for readers beginning their study of marketing or seeking a reference for broader business learning, this edition is listed as a used book in good condition.

ISBN-13 9780078028892 ASIN 0078028892 Views 275 Publisher McGraw-Hill Education Year 2012 Edition 11 Format Hardcover Product Group Book Pages 800 Created February 14, 2026 Updated September 23, 2026

About This Book

Marketing is a business-focused title by Roger Kerin, Steven Hartley, and William Rudelius.

The book provides an entry point for readers interested in the field of marketing.

Its subject makes it suitable for educational, professional, or general business reading.

This listing is for a used book in good condition.

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