Market Research in Practice: An Introduction to Gaining Greater Market Insight
by Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague
Market Research in Practice offers an accessible introduction to understanding markets and gaining useful market insight. It is a practical starting point for students, professionals, and anyone seeking a clearer overview of market research and its importance in business decision-making.
About This Book
Market Research in Practice introduces the subject of market research for readers seeking a clearer understanding of how market insight is developed.
The book focuses on the practical relationship between research and the markets, customers, and decisions that organizations need to understand.
It provides an accessible starting point for learning about market research and its role in business.
Written by Matthew Harrison, Julia Cupman, Oliver Truman, and Paul Hague, this title is suited to readers looking for an introduction to the field.
Reviews
No reviews yet. Be the first to review this book!