Market Research in Practice: An Introduction to Gaining Greater Market Insight
by Paul Hague
An accessible introduction to market research methods that help organizations gather meaningful insights and make informed strategic decisions.
About This Book
Market Research in Practice introduces the fundamentals of gaining market insight through structured research methods.
The book covers essential techniques for collecting, analyzing, and interpreting market data.
Readers learn how to design research projects that deliver actionable business intelligence.
Practical examples demonstrate how research supports better decision-making in competitive markets.
Reviews
No reviews yet. Be the first to review this book!