Marketing

by William Pride, O. C. Ferrell

Business Marketing

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Marketing provides an accessible entry point into the study of marketing and its role in business. Written by William Pride and O. C. Ferrell, this title is suited to students, instructors, and readers looking for a foundational marketing resource.

ISBN-13 9780357984260 ASIN 0357984269 Views 205 Publisher Cengage Learning Year 2024 Edition 21 Format Paperback Product Group Book Pages 792 Created February 22, 2026 Updated September 27, 2026

About This Book

Marketing is a business-focused title by William Pride and O. C. Ferrell.

The book centers on the study of marketing, making it relevant to students and readers seeking an introduction to the field.

Its subject places it within business education and marketing studies.

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