Managing Customers As Investments: The Strategic Value Of Customers In The Long Run
by Sunil Gupta, Donald R. Lehmann
Managing Customers As Investments explores how businesses can view customers as long-term assets rather than isolated transactions. Sunil Gupta and Donald R. Lehmann offer a strategic perspective for readers interested in customer value, marketing, and management.
About This Book
Managing Customers As Investments examines the strategic value of customers over the long run.
Sunil Gupta and Donald R. Lehmann present a business-focused perspective on customer relationships and their contribution to organizational performance.
The book is suited to readers interested in marketing, management, and customer-centered strategy.
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