Marketing
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Marketing

by Michael Levy, Dhruv Grewal Professor

Business Textbook Marketing
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Marketing provides a general introduction to the field of marketing. Associated with Michael Levy and Dhruv Grewal Professor, this book is suited to readers seeking foundational business and marketing knowledge.

ISBN-13 9781260597592 ASIN 1260597598 Views 631 Publisher McGraw Hill Year 2021 Edition 8 Format Paperback Product Group Book Pages 1472 Created April 06, 2026 Updated September 17, 2026
About This Book

Marketing is a book focused on the broad field of marketing.

The title is associated with Michael Levy and Dhruv Grewal Professor.

It may serve as a general resource for readers seeking an introduction to marketing concepts and practice.

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I will be using this book for:
16 total votes