MANAGING MARKETING IN 21ST CENTURY-B+W
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MANAGING MARKETING IN 21ST CENTURY-B+W

by Noel Capon

Marketing strategy business management
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A practical resource covering essential marketing management principles for today's business landscape.

ISBN-13 9780986402319 ASIN 0986402311 Views 89 Year 2016 Format Paperback Product Group Book Created March 24, 2026 Updated September 17, 2026
About This Book

MANAGING MARKETING IN 21ST CENTURY-B+W provides foundational knowledge for marketing professionals and students.

The book addresses core marketing concepts relevant to contemporary business environments.

Readers gain insights into strategic marketing approaches and management techniques.

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I will be using this book for:
3 total votes