Managing Brands (Strategic Marketing Management Book 11)
Managing Brands explores brand management within the broader field of strategic marketing. Written by Alexander Chernev, this concise title is designed for readers seeking a focused business resource on understanding and managing brands.
About This Book
Managing Brands is a business and marketing title by Alexander Chernev.
It focuses on the subject of brand management as part of the Strategic Marketing Management series.
The book is suited to readers seeking a concise resource on brands and their role in strategic marketing.
Its focused format may support students, professionals, and others building familiarity with marketing management concepts.
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