Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)
Managing Marketing Information examines the place of information in marketing management and decision-making. Nigel Piercy and Martin Evans provide a focused contribution to marketing literature, making this Routledge Library Edition relevant for students, researchers, and professionals seeking a clearer understanding of information’s role in business.
About This Book
Managing Marketing Information explores the importance of information within marketing management and organizational decision-making.
Written by Nigel Piercy and Martin Evans, this volume addresses marketing information as a resource for understanding markets and supporting managerial activity.
It offers a focused examination of the relationship between marketing practice, information, and management.
Part of the Routledge Library Editions: Marketing series, the book is suited to readers studying or researching marketing and business management.
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