Ian C. Macmillan

About the Author

Ian C. Macmillan is a renowned expert in entrepreneurship and innovation, with decades of experience guiding aspiring business leaders through the complexities of launching and scaling ventures. As the author of The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise, he distills practical wisdom from his academic and advisory roles, emphasizing rigorous planning and adaptive strategies for social impact. A professor at the Wharton School of the University of Pennsylvania, Macmillan's work bridges theory and practice, inspiring a new generation of entrepreneurs to create sustainable, purpose-driven organizations that address pressing societal challenges while achieving financial viability.