Discovery-Driven Growth
by Ian C. Macmillan, Rita Gunther Mcgrath
Discovery-Driven Growth examines the relationship between discovery and business growth. Written by Ian C. Macmillan and Rita Gunther McGrath, it offers a focused perspective for readers interested in management, entrepreneurship, and the challenges of developing growth-oriented thinking.
About This Book
Discovery-Driven Growth presents a business-focused exploration of growth and discovery.
Written by Ian C. Macmillan and Rita Gunther McGrath, the book centers on ideas related to pursuing growth through a discovery-oriented approach.
Its title and authorship place it within business, management, and entrepreneurship reading.
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