Discovery-Driven Growth
by Ian C. Macmillan, Rita Gunther Mcgrath
A guide to business growth that replaces rigid plans with continuous learning, testing, and adaptation under uncertainty.
About This Book
Discovery-Driven Growth presents a structured approach to business expansion when future conditions are uncertain.
The method emphasizes continuous learning, testing assumptions, and adjusting plans based on new information.
Readers are guided to plan backward from desired outcomes while remaining flexible in execution.
The book provides frameworks for identifying key uncertainties and converting them into manageable checkpoints.
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