The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise
by Ian C. Macmillan, James D. Thompson
The Social Entrepreneur's Playbook, Expanded Edition offers a structured guide to social enterprise development. Covering pressure testing, planning, launching, and scaling, it provides a practical framework for readers exploring how to build and grow organizations that combine entrepreneurial activity with social aims.
About This Book
The Social Entrepreneur's Playbook, Expanded Edition focuses on the process of creating and developing a social enterprise.
It addresses key stages including pressure testing an idea, planning, launching, and scaling an organization.
The book is intended for readers seeking a structured approach to social entrepreneurship and enterprise growth.
This expanded edition presents a practical business-oriented perspective on building ventures with social aims.
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