Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
by Ian C. Macmillan, Rita Gunther Mcgrath
Discovery-Driven Growth presents a process-oriented approach to pursuing opportunity while limiting risk. Ian C. Macmillan and Rita Gunther McGrath offer a business-focused framework for readers interested in strategy, innovation, entrepreneurship, and making thoughtful progress in uncertain environments.
About This Book
Discovery-Driven Growth explores how businesses can pursue growth while reducing the risks associated with uncertainty.
Ian C. Macmillan and Rita Gunther McGrath focus on a process for identifying and developing opportunities.
The book is aimed at readers interested in business strategy, innovation, entrepreneurship, and disciplined growth.
Its central theme is balancing the pursuit of opportunity with careful attention to risk and learning.
Reviews
No reviews yet. Be the first to review this book!