Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
by Ian C. Macmillan, Rita Gunther Mcgrath
A breakthrough process that helps organizations reduce risk and seize opportunity through disciplined experimentation and adaptive planning.
About This Book
Discovery-Driven Growth presents a structured approach for organizations pursuing new opportunities in uncertain environments.
The process emphasizes continuous learning, rapid experimentation, and disciplined resource allocation.
Readers learn to identify key assumptions early and adjust plans based on real-world feedback.
The method helps reduce risk while enabling companies to capture emerging opportunities more effectively.
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