The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise
by Ian C. Macmillan, James D. Thompson
The Social Entrepreneur's Playbook, Expanded Edition offers a structured guide to building a social enterprise. Covering pressure testing, planning, launching, and scaling, it provides a focused resource for readers exploring how to develop and grow ventures designed around social enterprise.
About This Book
The Social Entrepreneur's Playbook, Expanded Edition focuses on the process of developing and growing a social enterprise.
Its coverage follows four central activities: pressure testing an idea, creating a plan, launching the enterprise, and scaling its work.
The book is written for readers seeking a structured guide to social entrepreneurship and enterprise development.
This expanded edition is authored by Ian C. Macmillan and James D. Thompson.
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