Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
by Ian C. Macmillan, Rita Gunther Mcgrath
Marketbusters offers 40 strategic moves for organizations seeking exceptional business growth. With a focus on strategy, management, markets, and opportunity, Ian C. MacMillan and Rita Gunther McGrath provide a practical resource for readers looking to broaden their approach to competition and growth.
About This Book
Marketbusters focuses on strategic moves designed to drive exceptional business growth.
The book presents 40 approaches for business leaders and professionals seeking new ways to think about markets and growth.
Its subject matter centers on strategy, management, competition, and the pursuit of business opportunities.
Marketbusters is suited to readers interested in practical perspectives on developing and executing growth-oriented strategies.
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