Marketing Research
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Marketing Research

by Alvin C. Burns, Ronald F. Bush, Alvin Burns, Ann Veeck, Ronald Bush

Business Marketing Research Methods
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Marketing Research is a focused resource on the field of marketing research, written by Alvin C. Burns, Ronald F. Bush, Alvin Burns, Ann Veeck, and Ronald Bush. It offers readers a subject-centered introduction to marketing research within a business context.

ISBN-13 9780134167404 ASIN 0134167406 Views 1109 Publisher Pearson College Div Year 2016 Edition 8 Format Hardcover Product Group Book Pages 459 Created February 08, 2026 Updated October 23, 2026
About This Book

Marketing Research is a book centered on the field of marketing research.

It brings together the work of Alvin C. Burns, Ronald F. Bush, Alvin Burns, Ann Veeck, and Ronald Bush.

The title may serve readers looking for a focused resource on marketing research and its place within business.

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I will be using this book for:
54 total votes