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Marketing Research

by Alvin Burns, Ann Veeck, Ronald Bush

Business Marketing Research Methods

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Marketing Research by Alvin Burns, Ann Veeck, and Ronald Bush is a key resource for understanding and applying research methods in marketing. It guides readers through the process of designing studies, collecting data, and deriving insights to support business strategies. This book is essential for students and professionals seeking to master market analysis techniques in a practical, ethical manner.

ISBN-13 9780134167404 ASIN 0134167406 Views 1085 Publisher Pearson Year 2016 Edition 8 Format Hardcover Product Group Book Pages 496 Created February 08, 2026 Updated October 01, 2026

About This Book

Marketing Research offers a thorough exploration of research methodologies tailored for marketing professionals. It covers the foundational principles needed to design, execute, and analyze market studies effectively.

The book emphasizes practical applications, helping readers understand how to gather and interpret data to inform business decisions. Authors Alvin Burns, Ann Veeck, and Ronald Bush draw on their expertise to present clear, actionable insights.

Ideal for students and practitioners, this text equips users with the skills to navigate the complexities of consumer behavior and market trends through systematic research approaches.

With a focus on ethical considerations and innovative techniques, it serves as a vital resource in the evolving field of marketing.