Marketing Research : An Applied Orientation | Revised Seventh Edition | By Pearson
by Naresh K. Malhotra And Satyabhusan Das
A practical guide to marketing research methods, data collection, and analysis for students and professionals seeking applied knowledge in business research.
About This Book
This book provides an applied orientation to marketing research, focusing on practical techniques and real-world relevance.
It covers essential research processes, data collection, and analysis methods used in marketing contexts.
The content is designed to support learners and practitioners in understanding and applying marketing research effectively.
Reviews
No reviews yet. Be the first to review this book!