Naresh K. Malhotra And Satyabhusan Das
2 books
About the Author
Naresh K. Malhotra and Satyabhusan Das are distinguished scholars in the field of marketing research whose collaborative work has shaped academic and professional understanding of applied research methodologies. Their expertise centers on bridging theoretical frameworks with practical applications, providing students and practitioners with comprehensive tools for data collection, analysis, and strategic decision-making. Through their accessible yet rigorous approach, they have established themselves as trusted authorities whose contributions continue to influence marketing education worldwide.
Common genres
Writing style
rigorous
accessible
methodical
