Marketing Research An Applied Orientation Revised Edition
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Marketing Research An Applied Orientation Revised Edition

by Naresh K. Malhotra And Satyabhusan Das

Business Education Marketing Research
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Marketing Research An Applied Orientation Revised Edition offers a practical foundation in marketing research and its applications. Written by Naresh K. Malhotra and Satyabhusan Das, it is suited to students and readers seeking a structured introduction to research in marketing and business contexts.

ISBN-13 9789353433291 ASIN 9353433290 Views 30 Publisher Pearson India Year 2019 Format Paperback Product Group Book Pages 992 Created August 05, 2026 Updated November 06, 2026
About This Book

Marketing Research An Applied Orientation Revised Edition introduces marketing research from a practical, application-focused perspective.

The book is designed for readers studying or working with marketing research and its role in business decision-making.

Naresh K. Malhotra and Satyabhusan Das present the material for an audience seeking a structured understanding of marketing research principles and practice.

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I will be using this book for: