Marketing Research
by Alvin Burns, Ann Veeck
Marketing Research by Alvin Burns and Ann Veeck provides an introduction to the field of marketing research. Designed for readers seeking a clear foundation, it explores the subject’s relevance to marketing and business decision-making while offering an accessible starting point for study and further learning.
About This Book
Marketing Research introduces the field of marketing research and its role in business and marketing decision-making.
Written by Alvin Burns and Ann Veeck, the book provides a foundation for readers studying or exploring marketing research.
Its focus makes it relevant to students, professionals, and anyone seeking a structured introduction to the subject.
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