Marketing Research
Marketing Research by Carl McDaniel and Roger Gates is a focused resource on the field of marketing research. Suitable for students and business readers, it provides a foundation for understanding this important area of marketing practice and study.
About This Book
Marketing Research is a business and education title by Carl McDaniel and Roger Gates.
The book focuses on marketing research, providing a subject-centered resource for readers studying or working with marketing information and analysis.
It is suited to readers seeking an organized introduction to the field of marketing research.
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