Essentials of Marketing Research
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Essentials of Marketing Research

by Barry J. Babin

Textbook Marketing business research
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A concise guide to the fundamentals of marketing research, covering essential concepts and methods for students and practitioners.

ISBN-13 9780357033937 ASIN 0357033930 Views 311 Publisher Cengage Learning Year 2018 Edition 7 Format Paperback Product Group Book Pages 514 Created March 15, 2026 Updated September 11, 2026
About This Book

Essentials of Marketing Research provides foundational knowledge for understanding marketing research processes.

The text covers essential concepts and methods used in the field of marketing research.

Readers gain practical insights applicable to academic study and professional practice.

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I will be using this book for:
19 total votes