Essentials of Marketing Research
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Essentials of Marketing Research

by Barry J. Babin

Textbook Marketing business research
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Essentials of Marketing Research provides a focused introduction to the field and its core concepts. Written by Barry J. Babin, this concise business and education title offers readers a foundation for understanding marketing research and its role within the broader study of marketing.

ISBN-13 9780357033937 ASIN 0357033930 Views 334 Publisher Cengage Learning Year 2018 Edition 7 Format Paperback Product Group Book Pages 514 Created March 15, 2026 Updated October 15, 2026
About This Book

Essentials of Marketing Research presents a focused introduction to the field of marketing research.

The book is centered on the foundational knowledge associated with understanding marketing research as a business discipline.

It offers a concise resource for readers seeking an accessible overview of the subject.

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I will be using this book for:
19 total votes