Marketing: An Introduction
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Marketing: An Introduction

by Philip Kotler, Gary Armstrong

Business Textbook Marketing
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An accessible introduction to marketing principles, covering market research, consumer behavior, product development, and customer relationship strategies.

ISBN-13 9780134149530 ASIN 013414953X Views 1895 Publisher Pearson Year 2016 Edition 13 Format Paperback Product Group Book Pages 642 Adult No Created February 16, 2026 Updated September 17, 2026
About This Book

This book provides an accessible overview of marketing concepts and strategies.

It covers essential topics including market research, consumer behavior, and product development.

Readers will learn how organizations create value and build customer relationships.

The text emphasizes practical applications and real-world examples throughout.

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