Marketing: An Introduction
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Marketing: An Introduction

by Philip Kotler, Gary Armstrong

Business Textbook Marketing
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Marketing: An Introduction presents a clear starting point for exploring the principles and practice of marketing. Philip Kotler and Gary Armstrong introduce foundational concepts in an accessible format, making this book a useful resource for students and anyone seeking a broad understanding of the marketing field.

ISBN-13 9780134149530 ASIN 013414953X Views 1910 Publisher Pearson Year 2016 Edition 13 Format Paperback Product Group Book Pages 642 Adult No Created February 16, 2026 Updated October 16, 2026
About This Book

Marketing: An Introduction provides an accessible entry point into the study of marketing.

Written by Philip Kotler and Gary Armstrong, the book introduces foundational ideas for understanding marketing and its role in business.

Its introductory approach makes it suitable for readers building familiarity with marketing concepts and terminology.

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173 total votes