Marketing: An Introduction
by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
An accessible guide to marketing fundamentals, covering research, consumer behavior, branding, pricing, and distribution for students and professionals.
About This Book
Marketing: An Introduction presents foundational marketing concepts in an accessible format.
The text covers essential topics including market research, consumer behavior, and the marketing mix.
Readers gain practical insights into branding, pricing strategies, and distribution channels.
The book emphasizes real-world applications and current marketing trends.
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