Marketing: An Introduction
by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Marketing: An Introduction offers a clear starting point for exploring the field of marketing. Written by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, this introductory guide is suited to students, new professionals, and general readers building a foundation in marketing concepts and practice.
About This Book
Marketing: An Introduction provides an accessible entry point into the study of marketing.
Written by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, the book is designed for readers beginning to explore marketing as an academic or professional subject.
It offers a foundation for understanding the field, making it suitable for introductory coursework, independent study, and readers seeking basic marketing knowledge.
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