Marketing: An Introduction
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Marketing: An Introduction

by Philip Kotler, Gary Armstrong

Textbook Marketing business education
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Marketing: An Introduction offers a clear starting point for understanding the field of marketing. Written by Philip Kotler and Gary Armstrong, this accessible title is designed for students, newcomers, and readers seeking a broad foundation in marketing concepts and practice.

ASIN B09QZPS4K8 Views 302 Publisher Pearson Year 2022 Edition 15 Format Kindle Edition Product Group Digital Ebook Purchas Pages 704 Created March 09, 2026 Updated October 16, 2026
About This Book

Marketing: An Introduction presents an accessible entry point to the study of marketing.

Written by Philip Kotler and Gary Armstrong, the book is suited to readers seeking a foundation in marketing concepts and practice.

Its introductory focus makes it relevant for students and anyone beginning to explore the field of marketing.

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I will be using this book for:
6 total votes