Marketing: An Introduction

by Philip Kotler, Gary Armstrong

Textbook Marketing business education

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An accessible guide introducing essential marketing concepts, strategies, and practices for students and business professionals.

ASIN B09QZPS4K8 Views 283 Publisher Pearson Year 2022 Edition 15 Format Kindle Edition Product Group Digital Ebook Purchas Pages 704 Created March 09, 2026 Updated September 17, 2026

About This Book

Marketing: An Introduction presents foundational marketing concepts in an accessible format.

The text covers essential topics including market research, consumer behavior, and the marketing mix.

Readers gain practical knowledge applicable across various business contexts.

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