Introduction to marketing: Introduction to marketing for entrepreneurs and small business owners
Designed for entrepreneurs and small business owners, this accessible introduction presents foundational marketing concepts in a straightforward format. It provides a starting point for readers who want to better understand marketing’s role in reaching customers, supporting growth, and building a stronger foundation for business decisions.
About This Book
Introduction to Marketing offers an accessible starting point for entrepreneurs and small business owners seeking to understand marketing.
The book focuses on foundational marketing concepts relevant to building awareness, reaching customers, and supporting business growth.
Its straightforward approach is suited to readers who want a practical introduction without requiring extensive prior knowledge.
Use it as a starting resource for developing a stronger understanding of marketing and its role in small business.
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