Marketing: An Introduction Plus MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
by Philip Kotler, Gary Armstrong
Marketing: An Introduction, 13th Edition, by Philip Kotler and Gary Armstrong, combines the textbook with MyLab Marketing and Pearson eText access. This package is designed as an introductory resource for students studying marketing and related business subjects.
About This Book
Marketing: An Introduction presents introductory marketing content from Philip Kotler and Gary Armstrong.
This 13th Edition is offered as a package that includes MyLab Marketing and Pearson eText access.
Designed for marketing education, the package combines a printed textbook resource with digital learning materials.
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