Consumer Behavior: Buying, Having, and Being
An in-depth exploration of consumer behavior, examining the psychological, social, and cultural factors that influence buying decisions and consumption patterns.
About This Book
Consumer Behavior: Buying, Having, and Being explores the processes consumers go through when selecting, purchasing, and using products.
The book examines how psychological, social, and cultural influences affect consumer choices and decision-making.
It covers key topics such as motivation, perception, learning, and attitudes in the context of consumption.
Readers gain insight into how marketers can better understand and respond to consumer needs and behaviors.
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