Consumer Behavior: Buying, Having, and Being
Consumer Behavior: Buying, Having, and Being offers a broad introduction to the forces that influence how people buy, use, and value products and services. It also considers how consumption connects with identity, possessions, and everyday life, making it a useful foundation for students of marketing and business.
About This Book
Consumer Behavior: Buying, Having, and Being introduces the study of how people engage with products, services, and consumption.
The book focuses on the relationship between buying decisions, personal identity, possessions, and everyday experiences.
It is designed for readers seeking a broad foundation in consumer behavior and its relevance to marketing and business.
Its subject matter connects individual choices with wider patterns of consumption.
Reviews
No reviews yet. Be the first to review this book!