Consumer Behavior: Buying, Having, Being
by Michael Solomon, Cristel Russell
An essential guide to understanding consumer behavior, exploring the psychology of buying, having, and being in today's marketplace.
About This Book
This book examines the factors that influence consumer behavior in modern markets.
It covers key concepts related to buying, having, and being as central themes in understanding consumer actions.
The content provides insights into how individuals interact with products and brands throughout their lives.
Readers will learn about the psychological and social aspects that drive purchasing decisions.
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