![Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback] [Jan 01, 2000] Michael R. Solomon](https://m.media-amazon.com/images/I/51CPheJQ9zS._SL500_.jpg)
Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback] [Jan 01, 2000] Michael R. Solomon
This textbook examines consumer decision-making processes and the psychological, social, and cultural factors that shape buying behavior in global markets.
About This Book
Consumer Behavior: Buying, Having, and Being explores how consumers make decisions and interact with products and brands.
The text examines psychological, social, and cultural influences on buying behavior.
Readers gain insight into marketing strategies that align with consumer motivations and lifestyles.
The global edition provides relevant examples and research from markets around the world.
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