Consumer Behavior: Buying, Having, Being [RENTAL EDITION]

by Michael R Solomon

Textbook Marketing Consumer Behavior

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Consumer Behavior: Buying, Having, Being offers an introduction to the study of how people buy, use, and relate to products, services, and possessions. Michael R. Solomon presents consumer behavior as a subject relevant to marketing, business, and everyday life. This listing is for the rental edition.

ISBN-13 9780135225691 ASIN 0135225698 Views 196 Publisher Pearson Year 2019 Edition 13 Format Paperback Product Group Book Pages 625 Created February 18, 2026 Updated October 14, 2026

About This Book

Consumer Behavior: Buying, Having, Being examines the subject of consumer behavior through the relationship between people and the things they buy, use, and possess.

The book provides an academic foundation for understanding consumption and its role in everyday life, business, and marketing.

Written by Michael R. Solomon, it is suited to readers studying consumer behavior, marketing, or related business subjects.

This listing is identified as a rental edition.

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