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Consumer Behavior: Buying, Having, Being [RENTAL EDITION]
Consumer Behavior: Buying, Having, Being [RENTAL EDITION] by Michael R. Solomon is a key textbook that analyzes the influences on how consumers buy, possess, and identify with products. It covers psychological, social, and cultural aspects of decision-making, offering valuable perspectives for marketing and business studies. This edition is designed for accessible learning in academic settings.
About This Book
This rental edition of Consumer Behavior: Buying, Having, Being offers a comprehensive look at how individuals and groups select, purchase, use, and dispose of goods and services.
Authored by Michael R. Solomon, the book examines the psychological, social, and cultural factors influencing consumer choices in everyday life.
Ideal for students and professionals, it provides foundational insights into the dynamics of consumer markets and decision-making processes.
The text emphasizes practical applications of behavioral theories to real-world marketing strategies and consumer interactions.
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