Consumer Behavior: Buying, Having, and Being

by Michael R Solomon

Textbook Marketing Consumer Behavior

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Consumer Behavior: Buying, Having, and Being offers an academic introduction to the study of consumption and consumer behavior. Focusing on buying, having, and being, the book provides a foundation for students and readers interested in marketing, business, and the role of consumption in everyday life.

ISBN-13 9780132671842 ASIN 0132671840 Views 427 Publisher Pearson College Div Year 2012 Edition 10 Format Hardcover Product Group Book Pages 614 Created February 18, 2026 Updated October 21, 2026

About This Book

Consumer Behavior: Buying, Having, and Being examines the subject of consumer behavior through the connected ideas of buying, having, and being.

The book is suited to readers seeking an academic foundation in how consumption relates to marketing and everyday life.

Written by Michael R. Solomon, it can serve as a textbook or reference for students studying consumer behavior.

This listing describes a used book in good condition.

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