Consumer Behavior: Buying, Having, and Being
I will be using this book for:
11 total votes
Log in to remove ads

Consumer Behavior: Buying, Having, and Being

by Michael R Solomon

Textbook Marketing Consumer Behavior
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

This book examines the psychological, social, and cultural influences on consumer decisions, offering insights into why people buy, use, and dispose of products and services.

ISBN-13 9780132671842 ASIN 0132671840 Views 410 Publisher Pearson College Div Year 2012 Edition 10 Format Hardcover Product Group Book Pages 614 Created February 18, 2026 Updated September 17, 2026
About This Book

Consumer Behavior: Buying, Having, and Being explores how individuals make purchasing decisions and the various influences that shape their choices.

The book examines psychological, social, and cultural factors that affect consumer behavior in modern markets.

It provides insights into why people buy, use, and dispose of products and services in different contexts.

Readers gain a deeper understanding of the processes behind consumption and the role of marketing in influencing behavior.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
11 total votes