Consumer Behavior: Buying, Having, and Being (11th Edition)
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Consumer Behavior: Buying, Having, and Being (11th Edition)

by Michael R Solomon

Business Psychology
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Consumer Behavior: Buying, Having, and Being offers an educational introduction to the study of consumers and their relationship with markets. Written by Michael R. Solomon, this 11th edition is suited to students exploring marketing, business, and the ways buying, having, and being shape consumer behavior.

ISBN-13 9780133450897 ASIN 0133450899 Views 830 Publisher Pearson Year 2014 Edition 11 Format Hardcover Product Group Book Pages 608 Created February 17, 2026 Updated September 17, 2026
About This Book

Consumer Behavior: Buying, Having, and Being is a business and marketing textbook by Michael R. Solomon.

The 11th edition focuses on consumer behavior and its relationship to buying, having, and being.

It is intended for educational use in courses that examine consumers, markets, and marketing.

The book provides a foundation for understanding consumer behavior as a subject within business education.

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I will be using this book for:
39 total votes