Consumer Behavior: Buying, Having, and Being Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (11th Edition)
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Consumer Behavior: Buying, Having, and Being Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (11th Edition)

by Michael G. Solomon

Business Education Psychology Marketing
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Michael G. Solomon’s Consumer Behavior: Buying, Having, and Being offers an 11th edition resource for studying how consumers relate to buying, having, and being. This package includes 2014 MyMarketingLab access and Pearson eText, supporting coursework in consumer behavior and marketing.

ISBN-13 9780133472233 ASIN 013347223X Views 41 Publisher Pearson Year 2014 Edition 11 Format Hardcover Product Group Book Pages 678 Created July 10, 2026 Updated September 04, 2026
About This Book

Consumer Behavior: Buying, Having, and Being presents an academic study of consumer behavior by Michael G. Solomon.

This 11th edition focuses on the relationship between consumers and the processes of buying, having, and being.

The package includes access to 2014 MyMarketingLab and Pearson eText materials.

It is designed for readers seeking a structured textbook resource for the study of marketing and consumer behavior.

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I will be using this book for:
2 total votes