BASIC MARKETING: A Marketing Strategy Planning Approach
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BASIC MARKETING: A Marketing Strategy Planning Approach

by William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy

Business Marketing
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Basic Marketing: A Marketing Strategy Planning Approach provides a foundation in marketing principles and strategy planning. Written by William D. Perreault, Joseph P. Cannon, and E. Jerome McCarthy, it is designed for readers seeking a clear introduction to the concepts and practice of marketing.

ISBN-13 9780078028984 ASIN 0078028981 Views 936 Publisher McGraw Hill Year 2013 Edition 19 Format Hardcover Product Group Book Pages 784 Created February 14, 2026 Updated October 14, 2026
About This Book

Basic Marketing: A Marketing Strategy Planning Approach introduces the core principles of marketing and the process of developing marketing strategies.

Written by William D. Perreault, Joseph P. Cannon, and E. Jerome McCarthy, the book presents marketing as a structured area of study and practice.

Its strategy-planning focus makes it suitable for readers seeking a foundational understanding of how marketing decisions are organized and applied.

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I will be using this book for:
35 total votes