Basic Marketing: A Marketing Strategy Planning Approach
by Joseph P. Cannon, E. Jerome Mccarthy, Jr. William D. Perreault
Basic Marketing: A Marketing Strategy Planning Approach provides an organized introduction to marketing fundamentals and strategic planning. Written by Joseph P. Cannon, E. Jerome McCarthy, and William D. Perreault Jr., it supports students and readers building a broad foundation in marketing concepts and decision-making.
About This Book
Basic Marketing: A Marketing Strategy Planning Approach introduces the fundamentals of marketing through a strategy-focused perspective.
The book is designed to support learning about marketing concepts, planning, and decision-making in an organized way.
It offers a practical foundation for students and readers seeking a broad understanding of marketing strategy.
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