Basic Marketing: A Marketing Strategy Planning Approach 16th edition by Perreault, William D. published by Irwin/McGraw-Hill Hardcover
Basic Marketing: A Marketing Strategy Planning Approach offers a foundational introduction to marketing principles and strategic planning. The 16th edition is intended as an educational resource for students and readers seeking a broad understanding of how marketing strategies are developed and organized.
About This Book
Basic Marketing: A Marketing Strategy Planning Approach presents foundational concepts in marketing and strategic planning.
This 16th edition is designed as an educational resource for studying how marketing strategies are developed and organized.
The book is suitable for readers seeking a broad introduction to marketing principles and planning approaches.
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