BASIC MARKETING: A Marketing Strategy Planning Approach by Perreault, Jr., William Published by McGraw-Hill/Irwin 19th (nineteenth) edition (2013) Hardcover
Basic Marketing is a comprehensive textbook covering marketing strategy planning and core marketing principles. This 19th edition provides students and other readers with an organized introduction to marketing management, making it a practical resource for coursework and foundational study in business and marketing.
About This Book
Basic Marketing presents a broad introduction to marketing and strategic planning in a textbook format.
This 19th edition is designed as an educational resource for readers studying marketing principles and management.
The book emphasizes a structured approach to understanding how marketing strategy is planned and applied.
Published by McGraw-Hill/Irwin in 2013, it is intended for academic and instructional use.
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