Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition
by Joseph P. Cannon, E. Jerome Mccarthy, William D. Perreault Jr.
Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition presents an organized introduction to marketing and the process of developing marketing strategies. Written by Joseph P. Cannon, E. Jerome McCarthy, and William D. Perreault Jr., it is designed as an educational resource for learning core marketing concepts.
About This Book
Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition introduces foundational marketing concepts through a strategy planning perspective.
The book is authored by Joseph P. Cannon, E. Jerome McCarthy, and William D. Perreault Jr.
Its focus on marketing strategy planning makes it suitable for readers seeking an organized introduction to the field.
This 17th edition serves as an educational resource for studying core marketing principles and decision-making.
Reviews
No reviews yet. Be the first to review this book!