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Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)

by William D. Perreault

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ISBN-13 9780077262426 ASIN 0077262425 Views 27 Publisher McGraw-Hill Year 2008 Format Paperback Product Group Book Created July 09, 2026 Updated September 17, 2026

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I will be using this book for:

Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)

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I will be using this book for: