Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)
Basic Marketing: A Marketing Strategy Planning Approach offers an academic introduction to marketing strategy and planning. Authored by William D. Perreault, this custom edition for Columbia Southern University is designed for students building foundational knowledge of marketing concepts and strategic decision-making.
About This Book
Basic Marketing: A Marketing Strategy Planning Approach introduces foundational marketing concepts through a strategy planning perspective.
This custom edition is prepared for Columbia Southern University and is authored by William D. Perreault.
It is suited to students and readers seeking an academic introduction to marketing and strategic planning.
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