Dan Ariely

Dan Ariely

19 books

About the Author

Dan Ariely is a renowned behavioral economist and bestselling author whose work illuminates the hidden forces shaping human decision-making. A professor at Duke University and founder of the Center for Advanced Hindsight, Ariely draws on rigorous research and engaging storytelling to reveal why we often act against our own best interests. His explorations into irrationality, dishonesty, and the benefits of flawed thinking have influenced fields from business to public policy. Through accessible narratives backed by experiments, Ariely challenges conventional wisdom, showing how understanding our predictable irrationalities can lead to smarter choices and happier lives. With a career spanning academia, TED talks, and advisory roles, he continues to demystify the quirks of the human mind.

Writing style
engaging insightful accessible

Books by Dan Ariely