Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles – An Illustrated Behavioral Economics Q&A with Wit
by Dan Ariely
Dan Ariely applies behavioral economics to a lively collection of everyday puzzles. With wit and illustrations, he explores decisions about markets, habits, spending, value, and self-control, revealing how ordinary choices can be less rational—and more interesting—than they first appear.
About This Book
Irrationally Yours examines the surprising ways people make decisions in ordinary situations, using behavioral economics to explore questions that are practical, personal, and often amusing.
Dan Ariely considers topics including volatile stock markets, smoking cessation, all-you-can-eat buffets, the value of a human soul, and spending thousands of dollars on a Rolex.
Presented as an illustrated question-and-answer book, it combines wit with accessible insights into the reasoning, habits, and contradictions that shape everyday choices.
Reviews
No reviews yet. Be the first to review this book!