Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
In this revised and expanded edition, Dan Ariely uncovers the predictable irrationality in human decisions. Through insightful examples, he reveals how hidden forces influence choices in money, health, and relationships, offering ways to navigate these biases for smarter living.
About This Book
In Predictably Irrational, Revised and Expanded Edition, Dan Ariely explores the hidden forces that shape our decisions. The book delves into how irrational behaviors are not random but follow predictable patterns in various aspects of life.
Ariely, a behavioral economist, uses engaging examples to illustrate these forces. He examines decisions in contexts like spending, health, and social interactions, showing their impact on daily choices.
This expanded edition includes updated insights and new research. It highlights the importance of understanding these irrational tendencies to make better decisions.
The work combines scientific rigor with accessible storytelling. It challenges conventional economic theories by emphasizing human psychology's role in decision-making.
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