Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Dan Ariely reveals the hidden psychological forces that shape decisions, showing how understanding predictable irrationality can improve choices in daily life and business.
About This Book
Predictably Irrational explores the systematic ways people act irrationally in economic and everyday decisions.
The book examines behavioral patterns that influence judgment and decision-making processes.
Readers gain insight into why rational thinking often fails and how predictable biases shape behavior.
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