Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Why do people make choices that seem irrational yet follow recognizable patterns? In this revised and expanded edition, Dan Ariely explores the hidden forces influencing decisions and presents a thoughtful look at human behavior through the lens of behavioral economics and psychology.
About This Book
Predictably Irrational, Revised and Expanded Edition examines the forces that influence how people make decisions.
Dan Ariely focuses on the recurring patterns behind choices that may appear irrational.
The book connects everyday decision-making with broader ideas from behavioral economics and psychology.
This revised and expanded edition offers an updated presentation of its central subject: the predictable influences shaping human behavior.
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