Payoff: The Hidden Logic That Shapes Our Motivations (TED Books)
by Dan Ariely
In Payoff, Dan Ariely uncovers the hidden logic shaping our motivations. This TED Book explores why standard incentives fall short and reveals the psychological principles that truly drive human behavior in personal and professional contexts.
About This Book
Payoff delves into the intricate world of human motivation, revealing the psychological forces that influence our choices and behaviors. Dan Ariely, a renowned behavioral economist, examines how we respond to rewards and punishments in everyday life.
The book challenges conventional ideas about incentives, showing that what motivates us is often more complex than simple financial gain. Through engaging insights, Ariely illustrates the hidden logic that shapes our decisions in work, relationships, and beyond.
As part of the TED Books series, Payoff offers concise, thought-provoking analysis designed to spark deeper understanding of our motivational drivers.
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